Friday, August 30, 2013

American Whiskey getting more popular

Heard the other day on NPR news  that the American Whiskey is getting more popular world over.  Jack Daniel recently announced that for the first time in history its international sale exceeded its domestic counterpart. JD just announced to invest $100 millions to expand its Tennessee facilities to cater to this new demand. Americans are not big fans of Whiskey and those who drink they rarely look beyond the typical American varieties (Puritans find it strange that Americans mix coke rather than Club Soda in Whiskey,  Jack and Coke is a common order in a typical bar here). The smoky, Oaky taste of American Whiskies is unique catering to the local taste. Nice to know that it is expanding its horizon.

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